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Learn how to build optionality into your business now, instead of scrambling to fix things years later!
Start viewing your business through the same lens real buyers use when deciding what’s worth acquiring!


Learn why your personal path, background, and “weird experience stack” is your biggest unfair advantage!
Understand what makes an idea scalable, transferable, and buyer-friendly from day one!
Avoid building offers that make good money (...but quietly lock you into the business forever!)


See exactly how to structure products, offers, and delivery so the business can function without you!
Learn how to build fast, cheap, and clean (...without waiting for perfection or over-engineering!)
Understand how early structural decisions dramatically affect future valuation and buyer confidence!


Discover how to grow traffic, sales, and customers ...without tying everything to your personality!
Learn how to increase profit while keeping operations simple and transferable!
Avoid the common scaling mistakes that quietly destroy sellability while boosting short-term revenue!


Learn what buyers are actually evaluating & looking for when they review a business like yours!
Understand how to package, position, and present your business for strategic acquisition!
See the full behind-the-scenes process: outreach, interest, diligence, negotiation, and closing!


Understand what really changes (and what doesn’t) after selling your business!
Learn the emotional, financial, and practical lessons most people only discover too late?!
Get clarity on exactly how to apply everything you’ve learned to whatever you build next!





The Entire "Sellable Blueprint" Training
"Behind-The-Scenes" Screen-Shares
The Complete Step-by-Step Playbook
Full "On-The-Go" Audio Recordings
Expert Support & Guidance
LIFETIME Access + Updates!
*IMPORTANT: The opportunity to get LIFETIME ACCESS to the entire "Sellable Business Blueprint" (& all bonuses) for just $197 $49 is ONLY available right now during this initial launch.
...No Gimmicks.
...No Guarantees.
The Sellable Business Blueprint is delivered through a private, members-only training portal that you will have lifetime access to.
Inside, you’ll find 4 core modules that walk you step-by-step through the process of turning your coaching, course, or digital product business into a scalable and sellable asset (IDEA, BUILD, SCALE, & SELL.)
Each module is made up of high-impact video lessons where I not only teach the strategy but also show you exactly how I executed each step in the business I scaled and sold for $2.65M.
You’ll also get a full step-by-step companion workbook and downloadable audio versions of every training so you can learn on the go, and free lifetime access to all future updates as the program continues to evolve.
If you sell online courses, coaching programs, or digital products, this program is 100% absolutely relevant to you.
In fact, it exists because I couldn’t find anything designed for this type of business model when I went through my own exit journey.
Traditional “how to sell your business” resources are built for brick-and-mortar companies, SaaS startups, or businesses with large teams and investors...
...But online information businesses - especially those built around an expert or personal brand - are different.
I developed this process specifically to make a personal brand–style business sellable, and it works.
If you operate in this space, this was built for you.
Immediately after you enroll, within 5-10 minutes you’ll receive a confirmation email with your receipt and your private login credentials.
**This is why it's SO important you enter the correct email when signing up!
From there, you can log in instantly and begin going through the training, accessing all modules, bonuses, and resources right away!
There’s no waiting period, no drip schedule, and no delays - you get instant access to everything from day one so you can start transforming your business into a real sellable asset immediately!
If you're just getting started, you're actually in one of the best positions possible!
Most entrepreneurs build their business the hard way first, then eventually realize they need to go back and rebuild everything to make it scalable and sellable... which can take months (or years) of rework.
...But YOU get to skip that entire painful phase!
Instead, you get to build your business correctly from day one, using a proven structure that sets you up for long-term scalability, freedom, and (if and when you choose) the ability to sell.
...So, if you're just starting out with your first (or next) business - you're in a PERFECT position!
You can go through the core training in just a few hours, but the real magic happens in implementation.
Here's my recommended approach:
1. Go through the program once to get the full picture.
2. Go through it a second time to brainstorm and map the strategies to your own business & begin implementing!
As for timing on selling your business - once you’ve structured everything properly, the typical exit timeline for our types of business is around 90-180 days from decision to sell > to closing.
Some businesses sell faster than that; others take longer depending on the niche, buyer profile, and market timing.
The goal isn’t to rush - it’s to build a business that is always sellable, giving you freedom and leverage at every stage.
Honestly, it's two-fold:
First... Going back through every system, asset, and decision from my exit journey has been one of the most meaningful and clarifying projects of my life so far.
It allowed me to truly understand what worked & why, what to do differently, and then turn that into a repeatable process that could help others.
Second... I genuinely love working with digital entrepreneurs - especially course creators, coaches, and "solopreneurs". These are my people that I deeply relate to and get energy from talking to and hanging out with.
And - in full transparency - I do work directly with a small handful of entrepreneurs as 1:1 consulting clients as well, so this program is also a natural way for aligned entrepreneurs to connect with me when the time is right.
Nothing like this exists because every exit resource online falls into one of two buckets:
Either it's generic advice for traditional small-businesses, local service companies, & online e-commerce businesses...
...Or, it's high-level investment banking frameworks designed for private equity firms and VC-backed startups.
Neither applies to a six or seven-figure personal brand-driven digital business selling courses and/or programs.
When I went through my own exit process, I had to piece everything together, test it, and create the entire framework myself.
This program is the result of that - PLUS the additional refinements from helping other online founders structure their businesses to scale and sell.
In full transparency, I only work privately with a small number of entrepreneurs at any given time, typically no more than three.
For those who want personalized help applying this process to their business, I also offer 60-minute strategy intensives where we map your sellable structure, your exit path, and your execution plan step-by-step.
These calls are normally $2,499, but members of The Sellable Business Blueprint receive access to a private “member-only rate” if they’d like to book a session after joining.
So, if you want my direct help, you’ll have the opportunity inside👍 (...and I really am looking forward to connecting!)

The Entire "Sellable Blueprint" Training
"Behind-The-Scenes" Screen-Shares
The Complete Step-by-Step Playbook
Full "On-The-Go" Audio Recordings
Expert Support & Guidance
LIFETIME Access + Updates!
*IMPORTANT: The opportunity to get LIFETIME ACCESS to the entire "Sellable Business Blueprint" (& all bonuses) for just $197 $49 is ONLY available right now during this initial launch.
